"Yu dog Xianrui retired from the old age, Jinzhu Nafu welcomes the new year!" On February 13th, 53 marketing elites from 19 offices of the company took the joy of the Year of the Dog and the eager anticipation of the Year of the Pig to gather on the third floor. The conference room participated in the “Red Flag Instrument 2018 Marketing Summary Commendation Conference and 2019 Marketing Mobilization Conference”.
The meeting summarized the marketing work in 2018, and concentrated on the teams and individuals who performed well in the marketing work in the previous year. The marketing work in 2019 was mobilized and focused, and the company's development and future were discussed in depth. . Zhou Fanglong, the chairman of the company, Zhou Chunlong, the general manager of the company, Li Pingye, the vice president of marketing, and the deputy general manager of the company, Lian Lianyong.
The conference kicked off in the bright "Song of the Red Flag".
The first agenda of the conference was to commend and award the outstanding sales staff, excellent office directors, excellent marketing team and best progress office in 2018.
There is a "red flag" in the place where there is a commanding height.
Li Pingye, vice president of sales, summarized the company's 2018 marketing work and deployed sales tasks for each office in 2019. He said that in 2018, the company's domestic sales of various business indicators have risen sharply, and it is inseparable from the joint efforts and hard work of the company's sales department and all office staff. The results are already in the past, the future is the pursuit, so, in order to achieve sales The performance is better and stronger than last year. It is necessary to improve the business by improving marketing services, enhancing brand value and improving team building.
In particular, through a series of famous brand marketing cases, Mr. Li emphasized that to enhance the value of the “Red Flag” brand, it is necessary to launch the slogan “There is a red flag in the place where there is a commanding height”, and promote the market share with brand awareness.
Corporate vision: to the great pressure gauge business
Zhou Chunlong, the general manager of the company, expressed his wishes for the New Year’s greetings to the sales elites who attended the conference and introduced the overall management and honor of the company in 2018. He put forward three requirements for the sales work in 2019: First, the sales staff of each office should pay attention to the safety of personal and property work, only a healthy body can achieve the development of the business; the second is to learn business etiquette etiquette, each salesperson Every visit and reception of the customer represents the image of the red flag. The business etiquette of correct greetings and handshakes is used to show the quality and spirit of the red flag. Thirdly, to carry out the study and training of professional knowledge, the three-character rumor representing the corporate culture of Hongqi should be put forward. "Reading and memorizing." For the sales performance in 2019, Mr. Zhou proposed two major goals of domestic sales growth of 25% year-on-year and sales staff per capita sales growth.
Create a "gentleman" enterprise
At the end of the meeting, Zhou Fanglong, the chairman of the board, made a concluding speech. He first congratulated the outstanding team and individuals who were commended, and hoped that they would achieve even greater achievements in 2019, encourage employees who were not commended to be like them, set a catch-up goal, improve their working methods, and strive for recognition this year. The achievements of Hongqi Company this year are inseparable from the efforts and hard work of the first-line sales staff. The company must go from a big to a strong step, and “the road is long and its repairs are far-reaching”. What should be done? Zhou Dong pointed out: First, we must have a core technological leadership capability. Only technology leadership can ensure the scale of leadership. Second, we must establish the first thought and mission, and firmly grasp the brand advantage, scientific and technological advantages and cultural advantages, and continue to open. The gap with the chaser; the third is to establish a "gentle-type" enterprise, introduce the concept of "gentleman" in the culture of Chinese culture into the management of the enterprise, and form a complete management system and concept around the "gentle-type enterprise". Finally, Jay Chou wishes everyone to create another sales success in this year's work!
The two-day marketing conference was successfully concluded. Many sales people came to the company for the first time. They had a better understanding of the company and the factory environment and the working principle of the pressure gauge. They saw the strength and technology of Hongqi in the pressure instrument industry. In particular, it recognizes that the management has a correct grasp of the company's development direction and prospects, and is full of confidence in future sales work.
